Thursday, April 2, 2020

Incentives Lecture- Nikki Lombardi

     Within the lecture discussing incentives, I enjoyed learning about the temporal motivation theory and wanted to discover more about this topic. As stated in the lecture, the temporal motivation theory integrates how incentive utility changes temporally (with time). The utility is based on the value of the expected incentive and the delay of the incentive. In other words, the temporal motivation theory emphasizes the impact of time, particularly deadlines, on the allocation of attention to particular tasks. As covered at "Education, Society, & the K-12 Learner," the temporal motivation theory argues that the perceived usefulness and benefit of an activity increases largely as the deadline for completing it nears. It is particularly useful for understanding human behaviors such as procrastination and goal setting. I think this is really interesting because throughout our course, we have discussed procrastination and why humans do it continuously. Relating to the theory, the greater an individual's expectancy for completing a task is, and the higher the value of the outcome associated with is is, the higher the individual's motivation will be. Impulsivity and a greater amount of time before a deadline tend to reduce motivation. I think this theory holds a lot of truth and can easily be related to all of our lives, especially in regards to procrastination and motivation as a college student.

Source: Amidon, Joel, et al. “Education, Society, & the K-12 Learner.” Lumen,

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