Watching "The Paradox of Choice" by Barry Schwartz I was able to relate a lot of what he said into my own life.
I don't know about you, but too many options makes my head spin. It really doesn't matter what you are looking for, the shelves are stocked with options. If you don't have an exact name, size, description, you could be staring at the shelves for hours. And if you can't find it at the store, you can go online and become more overwhelmed.
Recently my 27 year old son (he suffers from ADD) and I went to a local grille. After looking at the menu for a minute he said "Oh My God!! This menu is so easy to read! There's only a few items, I'm not going to have a panic attack...this is great!"
Just as Barry Schwartz pointed out that too many options can lead people not to participate (insurance example), I wonder how many other business' lost sales due to offering too much. Clearly the "KIS" theory works. (Keep It Simple)
Speaking of choices, I discovered several years ago that emotions can be a choice. For example, every day I choose to wake up happy. Do not think its 24/7 365 days - sometimes life can smack the crap out of you. But for the most part, I'm a happy person. So what does my choice do? It makes me a better. I'm better for my family, friends and whomever I come in contact with. I'm healthier, I have less wrinkles and I find my "FLOW", Mihaly Csiszent, (Incentives) in the many skills I possess.
In no way am I boasting. For many years I suffered from depression that ruled every area of my life. Its so much better now and all I had to do was make a choice.