Professor Berg Book Report – The Power of Habit
It is often said that we are creatures of habit, meaning that our daily activities are more of a routine than acts of pointless deliberation. Charles Duhigg suggests that habits not only play a crucial part of our personal lives, but also have an integral role in business and other organizations of which we’re a part of. He also talks about how habits are at the heart of social movements and large societies. Given that this is the specific case in his book, there is a world of difference between good habits and bad. Getting our habits right can mean the difference between success and failure in both our personal and professional lives, and in the communities in which we live. Although out habits are deeply ingrained, the author argues that there are effective ways to change our habits. This book directly relates habits to business and personal life.
The first portion of the book talks about the role habits play in our personal lives. This is where the author discusses the habit loop consisting of cue, routine, reward, and how we can modify the structure of the loop to modify out habits. Here, we also learn about the power of what are known as “keystone” habits. These are habits like eating together as a family and exercising. These initiate a “domino effect” and touch on all other aspects of our lives. The second half of the book deals with how habits shapes businesses and organization. Here it’s discussed that the formation of habits and routines within organizations is unavoidable. We also learn that keystone habits-which are at the center of our personal lives, are also pivotal when it comes to larger organizations. The greatest keystone habit of all is discussed, which is willpower. It’s examined in great detail how this habit can be cultivated to its fullest.
My favorite section of the book by far was “The Habit Loop, How Habits Work.” I found this section to be most appealing simply because it explained how habits work. In went into full detail about their structure and how they are incorporated into everyday life. The importance of such habits was the general message in this part of the book. This section placed a heavy emphasis on conscious decision making and unconscious behaviors which expressed habits. I also learned that a study was conducted in 2006 out of Duke University. It found that “more than 40 percent of the actions people performed each day weren’t actual decisions, but habits. I really liked this part of the book because I felt as if it gave me a behind the scenes look at how everything comes together and works when it comes to habits. I really enjoyed how it connected to our online lectures I class. This section touched a little on habits that dealt with incentives. Incentives reinforce habits and can encourage certain behaviors. The author discussed how habits that produce bodily pleasure or incentives are one’s that can either become deeply ingrained or keystone habits. These habits that produce rewarding incentives become commonplace long lasting. I felt that I gained the most long lasting knowledge from this part of the book and I can easily apply what I learned to the real world.
I have pasted a link form YouTube that gives a few major healthy business habits. It is a recorded podcast from the Restoration Entrepreneur. The video is short, simple and extremely informative. I really feel that this connects to the book directly, it deals with habits and incentives.
Link is as follows:
I found this book to be highly informative to both the average student and potential entrepreneur. It connects so much to both personal life and business. This book used numerous examples of businesses how successful habits have led them to greatness. Organizations and businesses like the National Football Conference and Starbucks. I would definitely refer to this book if I ever wanted to start a business. This book can help one create successful business habits or improve a business that is deteriorating. I thoroughly enjoyed this piece of literature and thought it was phenomenal.
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